05 May 2009

A marketing research on actSAY was recently completed by a group of students from SMU.  Emphasizing on students (audience) and teachers (decision-maker), the marketing research includes a two-fold exploratory research and a descriptive research.
The focus group conducted with students aimed to gain insights on student’s understanding of the topic and their preferences while the in-depth interviews with the teachers strived to gain insights on teacher’s expectations. A conjoint analysis was then administered in order to gain in-depth information regarding the preferences and the “ideal” workshop.

The result of the study and the recommendations given by the group of students have greatly helped to further improve our programme for more efficient outreach.

actSAY wish to thank the members of the SMU group for their valuable work.